Happy surfing
non-invasive advertising
content that immediately responds to the need
speed in understanding how the site is made
For me it's pure common sense, there's nothing to be done and, if the title is a pure and simple provocation, I continue to think that if we looked at our websites in this sense we would all gain in denmark number for whatsapp positioning.
Want to be first on Google? Let me navigate your site well
A few days ago, on the Google blog that I love so much, an article was published that talks about "Page experience" and in the developer guide we read:
Page experience is a set of signals that measure how users perceive the experience of interacting with a page, beyond its purely informational value.
— Google Developers Guide
I wrote it when I talked about " how to do business from organic traffic " talking about speed and usability next to utility. The first two variables are what Google defines as " page experience " and that, finally, has become a ranking factor , after all, common sense why should I stay on a site where:
I can't immediately see what the page is made of ( Largest Content Paintable - LCP );
I have to take time off to be able to see what happens after clicking the menu, rather than a call to action, an image slider ( First Input Delay - FID );
I scroll and in front of me it seems like I'm in a highly animated film, things move as I scroll ( Cumulative Layout Shift - CLS ).
For a user, any of these three situations, summarized by Google as " core web vitalis ", are enough to decree that you cannot be first in these conditions.
And it's really a matter of common sense, because if we have an experience like this with someone else's website, the first thing we think is " Who made this website? Get me out, I'm just wasting my time ."