The current market dynamics demand increasingly faster and more flexible decisions in search of competitiveness, but only those companies that work with a defined strategy adapted to the reality of the moment can react with the flexibility that the market and society demand.
The roadmap is the strategic marketing tool that establishes the plan that establishes the sequence of stages to achieve the established objectives.
Managers and professionals who are responsible for leading the transformation of marketing in this new stage of the company need to manage with more flexible and faster tools to successfully adapt to the 21st century.
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Marketing objectives must be defined in a clear, concise and direct manner. Once they have been defined, specific strategic lines must be designed and the stages to be followed must be shown in an orderly manner, establishing priorities .
Trend 13
We talk about virtual reality when we try to replace reality malaysia whatsapp data through devices that transport us to other scenes and places, which will greatly help marketing departments, since customers will be able to enjoy the product before buying it, at the time and place they decide. Currently, it is moving in the world of video games and consoles , although this marketing trend is predicted to have a promising future, with the implementation of the metaverse.
As for augmented reality, we are referring to improving reality by adding things or superimposing other realities, even virtual ones, to offer a better perception of the moment . This allows users to have a semi-virtual panorama of their physical environment.
REFLECTION:
The challenge for marketing will be to be able to build and design an immersive, credible and high-quality consumer experience, both aesthetically and functionally . That is why marketing has begun to talk about mixed reality, in which the two types of realities coexist perfectly, with a tendency towards augmented virtual reality.
Trend 14
Influencers & Video
Today, we are at a stage where quality content creators have a great influence on very specific markets and groups.
Audiences are increasingly demanding when it comes to content on social media and online platforms, which is why they want it to be attractive and real. In this sense, videos provide credibility to the message through quick and easy consumption .
This demand for speed from Internet users forces brands to offer almost immediate responses . Marketing has in social networks an innovative tool with great informative and communication value.
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TikTok, Twitter, LinkedIn, YouTube, Facebook, Instagram, WhatsApp, Pinterest and Twitch together have a million users every day with more than 4.5 billion users worldwide .
Trend 15
Neuromarketing
«Every man can be, if he so chooses, a sculptor of his own brain »
Santiago Ramon y Cajal
With this reflection, Santiago Ramón y Cajal confirms the importance of the brain when faced with certain stimuli when making a purchasing decision through neuromarketing , which explains why we act in one way or another and how to get the most out of it through the marketing and sales department.
Not only does it help us to know why we make a decision, but it also allows us to influence the decisions of others so that they act in our benefit.
The behavior of the brain in certain purchasing situations is one of the main marketing trends within neuroscience . Knowing how the brain reacts to certain external stimuli is talking about the near future.
REFLECTION:
Existing studies indicate that the winning strategies in marketing campaigns are those that combine the rational with the emotional.
New technologies and AI-powered digital tools are transforming the work of marketing departments at breakneck speed.