Features of native advertising

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Firstly , if you create a native project qualitatively, then it will have the main advantage of this format - it will fit into the concept of the publication as organically as possible. This means that the audience will be much more loyal to it than to all other types of advertising.

Two things follow from this:

People will actually "engage" with the brand and, as a result, remember it better.
They will have positive associations with the company that launched the advertisement.
Secondly , native projects, from a programming point of view, are no albania whatsapp number database different from regular text. Therefore, ad blockers do not react to them. Therefore, such advertising will be seen by more people.

For the same reason, it is available for viewing from any device. Unlike banners, for example.

Thirdly , this is the only type of advertising that has a chance of achieving the word-of-mouth effect. For example, a relative of mine recently got married. The guys went to the Dominican Republic for their honeymoon. I sent them this special project simply because I remembered it in the context of a conversation with the newlyweds.

How to launch native advertising?
First , you need to decide on the publication in which you will launch the native ad. Most major media outlets now have this option. Personally, I like how Meduza, TJournal, and the YouTube channel vDud do native advertising. But the choice of platform is always individual.

Ideally, it should be a publication that writes about the field of activity your company operates in. If there are no such media, then you need to publish in the media that your business's target audience reads. Conduct research and find out what these publications are.

Secondly , you need to create the advertising project itself. You have two options: develop it yourself, or delegate it to the editorial staff of the publication. Some media only work the second way. I also advise you to choose it.

The thing is that the editorial staff most likely solves similar problems much more often than you do. They have more experience, they know the specifics of their publication and audience better. The editorial staff will do a better job of the project.

However, it is necessary to control the development process. After all, you and the developers may have trivial different views on the details of the project. It is better to resolve these inconsistencies in the process of work than to realize at the very end that you got something other than what you expected.