For example, let's say your site has just started ranking for a lot of new keywords. But it keeps moving up in the SERPs.
Right now, you're primarily ranking in positions 8-12 for the new keywords.
These new keywords are likely to have a lower CTR because they do not occupy the top 3 positions.
Therefore, they will lower your website's average.
Use Sitewide CTR along with the other CTR metrics below to better understand your site's performance.
Measure CTR for a specific search query
You can also measure the CTR for a specific query across all pages of your website.
Click the " Average CTR " checkbox to activate the CTR column in the following table. Next, scroll down to the "Queries" table to see the CTR for a single search query.
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"CTR" column highlighted in the table
But again, there is a limitation.
Your site may have multiple pages that rank for the same query.
Lower-ranking pages are likely to have a lower CTR. This could lower the average and make it look like your site is not performing well for that keyword.
Pro tip: If you find that you have multiple pages ranking for the same queries, this may be a problem known as keyword cannibalization . Read our guide on how to address it.
Measure the CTR of a specific page
Measuring the CTR of a particular page will tell you what percentage of impressions on that page end up generating a click.
To do this:
of the page.
"Pages" tab highlighted in the phone code philippines toolbar
Remember that this is an average.
This means that your average CTR will be affected by the average position of all the queries that page ranks for.
And your site pages can rank for dozens or hundreds of keywords.
You may rank well for a small number of keywords. But you could also rank relatively poorly for many more, which could lower your average.
Measure the CTR of a specific page and search query
The most actionable CTR metric you can analyze is the click-through rate for a specific page and a specific keyword or query.
For example, how does your landing page "blueberry pie recipes" perform for the query "blueberry pie"?
This will give you the most reliable measure of your performance on that subject.
To determine this CTR:
Start by clicking on the URL of the page you are analyzing in the table.
An example URL highlighted in the tool
This will apply a filter to the data. Now, you will only see metrics related to that specific page.
Now, click on the “ Public ” tab.