An example is provided below to make it clearer how to implement the scammer methodology in a company. Below are the steps to follow in order to develop this strategy and achieve the expected results.
SCAMPER Method
This is an itinerary to follow to develop the Scapmer method in organizations and at a professional level.
Set the goal : Is it about improving something that already exists? Is the idea to create something from scratch? A product? A service?
Formulate the questions from which innovation is intended.
Replace an existing item/service
Combining processes, ideas, proposals…
Adapt to other markets, other customer profiles, different laws, etc.
Modify to improve the product or service itself, to advance the customer experience, to make it better, among other points.
Propose alternatives, different paths that can lead to new ideas.
Eliminate parts of the process, change things in the product, in the service provided.
Reorder strategies or objectives, delivery dates, among other aspects.
Select the issues that may be most productive romania whatsapp data based on what is being worked on.
The professionals who make up the work team propose ideas, suggestions, and variations, in a constant feedback that is usually very enriching.
Record what you are writing down, both what is interesting at first and what you would probably leave out.
Reviewing everything discussed in relation to Scamper afterwards , and the issues addressed. What doesn't fit at first, once the ideas are left to settle, often turns out to be potentially attractive.
Decision making. Surely the most important step of the system in question is this, being able to move forward, innovate and create interesting proposals that give rise to better products and services with greater potential.
Example of SCAMPER
At this point, the question is probably to move from theory to practice: How to implement this method? Below is an example from Scamper that can serve as inspiration for those who want to better understand what this tool consists of.
A hypothetical case could be in the automotive world . A certain car manufacturer wants to reach a younger audience. What questions could be raised via Scamper ?
How can you adapt existing car models to that customer profile?
Is it better to start with what already exists or to create another car from scratch?
What are the tastes and preferences of this consumer? What is their socio-economic profile?
By pulling on these threads, among others, an innovative product will be achieved, either because it improves what is in the portfolio, in the catalogue, or because the decision has been made to manufacture something completely different.
Another example of a scammer would be in the food industry, when it came to producing single-dose or individual portions of pre-cooked food. In a society in which more and more people live alone, the big companies in the food sector probably asked themselves: how to adapt existing products to this market trend? Thus, these packages were launched, which are so popular with the end customer, adjusting prices and improving sales channels.
The Scamper method is therefore perfect for finding solutions to problems or circumstances that arise in the context in which a company operates. This is addressed in specific training programmes such as the Executive MBA from EAE Barcelona Business School. The aim is to give students, professionals already in the workforce or people who are advancing towards the labour market, the necessary tools to confidently face the challenges that will be presented to them in their respective professional careers.