The reputation and reliability of the insurer are important

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Our study “Factors and Features of Making a Decision to Purchase a Comprehensive Insurance Policy” helped to highlight key aspects of choosing an insurance company:

Speed ​​of issue resolution and 24/7 support also play an important role.
Customers are concerned about the availability of sweden telegram number database high-quality and original spare parts: 57% indicated a shortage, and 48% - a lack of analogues.
Price is not a decisive criterion: more than 70% of respondents are ready to pay more for quality. However, all other things being equal, this is the main factor when choosing insurance.
When renewing a policy, it is important for clients to see the loyalty of the insurance company, so discounts for accident-free driving, bonuses for regular customers and cashback are also important.
New cashback mechanics or good old discounts?
Cashback mechanics have recently become popular on the market. In fact, this is the same discount for the client, but it has a number of advantages for both the company and the client.

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The main thing is that not everyone uses the accrued cashback (unlike a discount). This means that 1 ruble of cashback is cheaper for the company than 1 ruble of a discount. So it turns out that for those for whom the price is really important, it is more profitable to get cashback, because due to it the price will be lower than due to a regular discount.