Without knowing the principles of the product matrix

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You can turn your business into a flea market with hundreds of useless SKUs that do not generate revenue because the supplier spends all the money on storage. Follows trends The manager must understand what content sells and follow trends. We must follow the news on the platforms themselves and quickly adapt to innovations.


Keeping an eye on what is happening in global e-commerce helps us keep our finger on france email list the pulse and predict certain events. I follow Western and Chinese marketplaces . I look at Data Insight research in the field of marketing, sales and e-commerce, follow marketing news, attend specialized conferences, read articles in online publications. These are mainly Asian and American media, but there are also Russian ones: TexTerra, Netology, Ingate and Insales.


Plans the delivery of goods The marketplace manager takes into account production times, turnover and geography of warehouse coverage, limits and upcoming holidays, storage costs, the budget, which is always insufficient (it doesn’t matter whether your turnover is 200 thousand or 20 million, trust my experience). When a "new" supplier who is just about to enter the marketplace contacts you, you act as a financial consultant, and you need to calculate how best to work for the supplier with a particular budget and product category: from its own warehouse or from the marketplace warehouse, or perhaps using both work schemes at once.