You can create fear in the user

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It's about putting into practice persuasive techniques that move the reader and push them to act. Using phrases like “last days” or “time is running out” is a good way to achieve this effect. who may think they are missing out on something important. 8.- Personalize the sender and recipient Email marketing texts are one of the most important factors in humanizing communication . Your subscribers like to think that there is a screen behind the screen and not an automated system. Mainly because it gives them the feeling that a conversation is taking place. The same goes for the recipient. Users like to feel that they are important to the brand. And this feeling can come from the simple fact that someone calls you by your name. In addition, professional email marketing platforms have their own tools to do this automatically.


Email content writing tips Branded Content hospitals email list Strategies for the Tourism Sector The content of the email is the information you want to communicate to the user. When writing texts for email marketing, the best advice is to get straight to the point. It's best to start with the heart of the matter and skip the greetings. The first line of the email is what will hook the reader. Most users, when opening an email, don't pay much attention to the greetings. On the contrary, they want to know what is being offered to them as quickly as possible. This doesn't mean that it's appropriate for all emails, far from it, but you need to be clear about your objective and know your recipient . This way, you can adjust your tone and better plan the structure of the text. 1.- Create emotion Use simple but emotional language, even using literary figures, wordplay, etc.