Examples of effective OKRs for growth

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To help you get started, here are some growth OKRs

OKR Examples

that can inspire your strategy in different sectors and departments.

Product Development OKRs
1. Objective: Improve product user retention
**Key Result 1: Reduce user churn rate from 12% to 8% in the next quarter
**Key Result 2: Increase feature adoption by 20% in six months
**Key Result 3: Release two user-requested features before the end of the quarter
2. Objective Improve product performance
Key Result 1: Reduce page load time to less than two seconds for 90% of users
**Key Result 2: Identify and resolve 95% of critical incidents within 48 hours
**Key Result 3: Increase system uptime to 99.9% over the next quarter
Pro tip: Celebrate small wins. Even if an OKR isn’t fully met, recognizing incremental vp safety email list progress can keep team morale high and cultivate a culture of continuous improvement.

Marketing OKRs
3. Objective: Increase brand visibility
**Key Result 1: Increase organic website traffic by 40% over the next quarter
**Key Result 2: Increase social media followers by 25% across all platforms
**Key result 3: 100 mentions in sector-related publications
4. Objective: Generate qualified contacts for the sales team
**Key Result 1: Increase lead generation by 30% through content marketing efforts
**Key Result 2: Achieve a 15% conversion rate across all landing pages
**Key Result 3: Increase email list subscribers by 5,000 in three months
Sales OKRs
5. Objective: Increase revenue from new and existing customers
**Key Result 1: Close $1.5 million in new sales in the next quarter
**Key Result 2: Increase average deal size from $20,000 to $30,000
**Key Result 3: Reduce sales cycle from 60 to 45 days
6. Objective: Expand the sales team to new geographic regions
Key Result 1: Close 15 new customer deals in APAC within six months
Key Result 2: Increase market share in Europe from 10% to 18%
**Key Result 3: Added 5 new regional sales representatives within 60 days