Creators will be expected to offer even more creative content, providing complete information about specific topics in a way that users feel satisfied—meaning they don’t need to do any more searching to find the information they want. Be sure yours is enough! The expectation is that Google is removing useless content from the SERPs—thus, it’s time to do a cleaning! Take inventory of all existing content. Update the strategic materials and remove what no longer makes sense. Write for people, not for ranking. Don’t write about trends that are not correlated to your business or that do not make sense to your audience.
already mentioned—improves every year. And now it uses SpamBrain, an AI tool, to mitigate many uganda phone number data different types of spam. Here are some examples of what you should avoid to ensure you follow Google’s Spam Policies: Cloaking; presenting different content to users Doorways; using different pages created only to manipulate search results without useful content Hacked content via code, page, and content injection Hidden text and links Keyword stuffing Link spam Machine-generated content without human review, etc. In addition to what’s already been mentioned, it’s good to remember secondary (but equally significant) elements, such as the following.
E-E-A-T One of Google’s quality-rater guidelines (previously known as E-A-T) is now E-E-A-T. What is expected is content that makes users perceive “expertise, authoritativeness, and trustworthiness.” With this last update, it is gaining one more “E” in reference to “experience.” It is also evolving to help Google provide more relevant and helpful information. Structure Data There is new snippet structure data related to product reviews. Google understands that reviews are valuable to users’ decision journeys, especially with regard to their pros-and-cons lists. So now they can highlight this in SERPs.