Contents Nike Overview Primary activities in the Nike value chain Inbound logistics Operations Outgoing logistics Marketing and Sales Service Supporting activities in the Nike value chain Fixed infrastructure Human Resource Management Technological development Procurement Key insights from the Nike value chain Nike Overview Nike was founded in 1964 by Bill Bowerman and Phil Knight as "Blue Ribbon Sports" and in 1971 it was renamed Nike Inc. after the Greek goddess of victory.
Over the years, Nike has experienced rapid growth and established itself as a household name uae phone number data in the sportswear industry. Key milestones include the introduction of Nike Air technology, expansion into international markets, and the acquisition of brands such as Converse and Hurley to diversify its product portfolio. Today, Nike remains an industry leader, known for its innovation and emphasis on quality. Primary activities in the Nike value chain Nike Value Chain Analysis Nike's primary activities include the core processes involved in creating, delivering and promoting its products.
create value and maintain a competitive advantage in the global sportswear market. Inbound logistics Nike's inbound logistics include the efficient management of its supply chain, which is characterized by a global network of more than 500 factories in more than 40 countries. Nike sources raw materials from all over the world and has partnerships with manufacturers who share its commitment to quality and sustainability.