Behavioral targeting across channels

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4. Analysis and optimization
It is important not only to set up targeting, but also to regularly analyze the results of advertising campaigns. To do this, you should track metrics such as CTR (click-through rate), conversions, cost per click, and return on investment (ROI). This data will help you adjust strategies and improve the effectiveness of advertising.
behavioral targeting
1. Social networks
In social networks such as Facebook, Instagram, VKontakte, targeting based lithuania phone number list on user behavior has become the basis for creating effective advertising campaigns. These platforms analyze user actions such as likes, comments, reposts, page visits, and content searches. Based on this data, you can set up targeting, showing ads to those users who will be most interested in your offer.
2. Google Ads
Google Ads allows you to set up behavioral targeting through the Google Display Network (GDN) and retargeting. Users who have already visited your site or interacted with your ads may see your ads again when they are on other web pages.
3. Email Marketing