Social status. The environment and social norms also shape certain preferences. For example, buying expensive brands can be part of a desire to emphasize status or belonging to a certain social group.
The state of the economy directly affects consumer habits. In times of crisis or economic instability, people often change their preferences:
Decrease in purchasing power. During periods of economic instability, consumers begin to look for cheaper alternatives or reduce their spending on goods and services.
Promotions and discounts. Saving money becomes an important priority, and dominican republic phone number list buyers begin to pay attention to discounts and offers with bonuses.
consumer habits
Types of consumer habits
There are several types of consumer habits, each with its own characteristics. Let's look at the most common ones.
1. Brand choice habits
Consumers often buy the same brands because they are highly recognizable and trusted. This type of habit is usually characteristic of products that are consumed regularly (e.g. food, household chemicals, cosmetics). Brands that have proven themselves to be reliable and high-quality create an attachment effect.