What is your reaction after seeing or hearing an online advertisement? Generally, the action varies depending on the type of advertising you are…
What is your reaction after seeing or hearing an online advertisement? Generally, the action varies depending on the type of advertising you are exposed to.
Therefore, the Out of Home Advertising Association of America (OAAA) in partnership with Comscore, conducted a survey focused on the different reactions of more than 1,500 American consumers between the ages of 16 and 64.
The goal was to get them to recall what actions they would have taken as a result of seeing or hearing an ad in the past few months, across different media platforms. The possible actions were divided into eight categories:
search engines: use a search service to find information ukraine whatsapp data about the company or product/service, after being impacted by an advertisement;
social research: searching for information on social media, such as Facebook, Twitter or Instagram;
video search: using a video platform, such as YouTube or TikTok, to find information about something;
social post: post on social media about something you saw or heard in an advertisement;
app download: download an app related to something you saw or heard in an advertisement;
visit a website: enter a website or page that you saw or heard about in an advertisement;
buy online: make an online purchase of something you saw or heard in an advertisement;
post video: post on your social video networks (like YouTube or TikTok), your opinion about something you saw or heard in an online advertisement.]
See which results stood out:
4 in 10 consumers research your brand after seeing OOH or TV ads
“Out of Home” ads are those that directly impact the audience at different times of the day. We can often see this type of advertising in different locations, such as bus stops, subway stations or other types of billboards spread throughout the city.
When asked about their actions in the last six months, 41% of respondents said they had searched for a brand on a search engine after seeing some type of OOH ad about it.
Furthermore, 45% of respondents take the same action after viewing an advertisement on television.
The importance of using SEO and Ads together
Conducting some type of research, whether on search engines or social media, is the top action taken by American consumers, regardless of the type of media used in the ad.
Specifically speaking of searches on search engines, the total percentage of all media analyzed results in 188%. Dividing the actions carried out on each platform by the gross actions across all platforms, OOH advertising represents 22% of search actions.