LinkedIn is gradually making available to all users the external link sticker, very similar to the one on Instagram and Facebook Stories, which can be added to images in publications in different sizes. Check out the details!
A new option to add traffic from the LinkedIn feed
Until a few months ago, LinkedIn did not allow the insertion of links in the description of posts with images, files or other elements of the platform. But, fortunately, that has changed!
However, when we add a link to a post description along with other elements, it ends up losing its prominence, reducing the chances of a click. The link sticker comes to change this scenario, and can be a more attractive resource, due to the customization of the CTA.
At first, the feature can only be used from the LinkedIn tunisia whatsapp data mobile app. However, all users (via mobile or desktop) will be able to click on the sticker and be directed to the embedded address.
Tips for using the sticker in your publications
Engagement on LinkedIn has been growing steadily, and in the last quarter alone, Microsoft reported a 22% increase in user sessions. If before, the professional social network was just a space for long texts and more formal formats, that has been the case for a long time.
Today, LinkedIn’s feed is made up of polls, live feeds, carousels, infographics, videos, and even fun videos that are less than a minute long. Do you want your company to be part of this ever-evolving social network? Check out some tips to take advantage of the new feature’s potential for external traffic:
Invest in banners with eye-catching phrases and a clean layout to draw attention to your LinkedIn feed. Amidst so much information, a large image with a prominent font can be the breath of fresh air that users were looking for;
remember to set aside space for the link so that it does not overlap the visual elements;
Put some effort into the CTA, don’t just say “click here”, specify the purpose of the link and attract those who are really interested in what you are offering.