At Rock Content, we have a large flow of content being created and updated at all times as part of our SEO and organic growth strategy.
We've previously explained how we have a relatively small in-house SEO team focused on strategy, and how we use freelancers to produce content at scale.
Well then. In order for this large volume of content to be produced in an organized manner and with the highest possible quality, it was essential for us to work well on the briefing model stage to deliver to our writers.
It is worth remembering that today we only use WriterAccess, our official content platform with more than 15,000 freelance talents registered and verified by the Rock Content team.
In addition to providing greater security regarding the luxembourg whatsapp data quality of the content, this also allows us to monitor the content from start to finish, including writing, review and internal review.
The briefing model underwent adaptations before it became functional. For the team in Brazil, some information was different from that of the content creation team in the United States and Canada, since the cultures of these countries are completely different.
But in their entirety, content briefings basically follow the same pattern — which makes our day-to-day content management work much easier.
How does Rock Content create content briefs for freelance writers?
The first thing we did was create a layout that could bring together the information in an intuitive way, where we ordered: basic information, SEO information, the content creation guide and the outline.
In addition, we also cite sources at some points, which may be of important information to writers and reviewers.
For example, we have the “Search Intent” field, where we explain this and cite a post specifically on the topic. If the writer or reviewer does not know much about the topic, the intention is for the person to fully understand the term and how to apply it.
Basic Information
In this table, we insert the information and, next to it, we always explain the concepts. The information in this table is:
Audience: here, we explain who the content is aimed at, such as marketing professionals. In addition, we also inform the stage of the funnel that the content will be in.