Basically, there are three types of heatmaps: mouse movement, clicks, and scrolling. Let's learn a little more about each of them.
Mouse movement
As the name suggests, this type of map is based on the movement of the reader's mouse on your page. It can be unreliable, since the place where you stop the cursor is not necessarily the one that is most attracting your attention.
However, people have the habit, consciously or not, nurses email list of leaving the mouse close to the part that is being read at the moment, helping to direct the gaze. This gives a good idea of what is most attracting visitors.
Clicks
One of the most assertive heat maps, it is based on the readers' actual actions, that is, it measures exactly which parts of your page received, or did not receive, clicks.
In addition to pinpointing locations, this heatmap also indicates the number of clicks and the number of visitors to that area of your website.
This way, it is possible to analyze, precisely, when a photo, news, information, video, purchase button, among many other things, were really useful for your audience.
Scroll
This heat map is recommended for analyzing long landing pages, i.e. those that the visitor has to scroll several times to get to the end of. With it, it is possible to identify how far down the page the reader went and, with that, make the necessary adjustments to increase conversion.
According to the Nielsen Norman Group , 80% of readers' attention is directed to the top of the page fold. Therefore, bringing the most important points of the landing page to this section is the best strategy.
What information is possible to extract with this technology?
There are several heat map tools that you can install on your website, both free and paid. Choosing the most suitable one will depend on the needs you want to meet and, of course, the budget available for this investment.
In general, they offer the possibility of collecting information such as:
most clicked places on your page;
places that receive the most mouse movement;
which points attract more attention and which lead to abandonment of the page;
how long the visitor stays in each section;
track your website visitor activity from one page to another, identifying which paths are most used by those who become customers, and at which points you are losing others;