The charm of referral marketing When the quality of the product or service is good, "incentives" are the driving force that accelerates friends to recommend the merchant to their friends. Think back. Have you ever recommended your friends to use a certain product or service in order to get extra discounts, or left a message on a social platform, @your friends, and invited them to participate in an event with you? This “offer” is the inducement in referral marketing. In life, whether it is the common online activities of punching in and giving out gifts, or the offline preferential treatment of two people traveling together for free, these incentives will test consumers and complete various specified actions in order to obtain rewards. This is where the charm of referral marketing lies. Therefore, don’t forget to provide attractive rewards for old customers in order to create the purpose of referral marketing for old customers to attract new customers.
Tips: Although many customers are willing to share good things with good friends, in fact, if the reward mechanism of the merchant is not good enough, or the products and services themselves are not attractive enough, it will be difficult to drive new friends to join and convert. ! In addition, if the recommendation method is unclear and participating in activities bahamas phone number data is too troublesome, customers may be discouraged! 2. Member introduces members (Member Get Member, MGM) In order to allow both "old customers" and "new customers" to receive rewards through marketing activities, the editor can refer to the marketing mechanism of "members introducing members". For example, it is a common practice for food delivery ordering platforms to encourage existing customers to invite new customers to join the platform. and makes a purchase, both parties will receive coupons.
MGM is a reward sharing mechanism that is very close to the spirit of "good things come in return, and good things should be shared with good friends." Using the MGM recommendation method, you can effectively encourage old friends to recommend new friends, and achieve a communication effect similar to word-of-mouth marketing. 3. The temptation of opinion leadership The sources of new friend recommendations are actually not limited to existing friends. For example, authoritative websites, celebrities, social media opinion leaders (Internet celebrities), bloggers, forumdiscussion board moderators, fan pages, e-newsletters, weekly magazines, Google online reviews, etc. Any recommender who can help merchants achieve business goals is a good recommendation medium.