What is a Birthday Email?

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Have You Set Up an Automated Happy Birthday Email for Your Subscribers? If Your Head Moves From Left to Right at This Point, That's Okay. Many Businesses Overlook the Importance of Automated Birthday Emails. We're Here to Explain Why This is a Missed Opportunity. Celebrating Birthdays by Sending E-cards is One of the Easiest and Most Effective Ways to Increase Engagement. You'll Love Birthday Emails Because They Perform Better Than Any Other Promotional Email Type, Strengthening the Relationship Between You and Your Recipients. Highly Relevant and Personalized, They Work for All Recipients, Not Just a Specific Group of Customers. Possibly Bringing About Conversions Sounds Like Something You Can’t Do as a Party Girl, Right? We'll Start by Taking a Deeper Look at How Birthday Emails Work, Show You Examples for Inspiration, and End the Party by Helping You Set Up Your Own Birthday Email Campaign. Happy Birthday Emails Are Arguably the Most Personalized Emails Out There.


The Best Part is You Don’t Have to Remember It! Birthday bulgaria telemarketing data Emails Are Automatically Sent on Your Subscriber's Special Day! For This Type of Marketing Automation Email, You Need to Know Your Subscriber’s Date of Birth. You Can Add This Information Manually, Ask Your Subscribers to Add It E.g. When Signing Up or Using an Integration to Sync Dates From Your Store Backend. Once You Set Up Birthday Automation, Your Email Tool Will Automatically Check Every Day for Recipients Matching the Exact Day and Month. If So, the Birthday Email Will Be Sent. Since the Year is Not Taken Into Account, This Date Trigger Occurs Every Year. In a Broader Sense, Birthday Email Automation Can Also Be Used to Celebrate Other Types of Anniversaries – More on That Later! . Why Birthday Emails Are a Celebration Not to Be Missed. It's Eleven in the Morning and Your Phone is Buzzing With a Birthday Text Message and You’re Hoping You’re About to Eat a Delicious Piece of Birthday Cake if It Has a Buttery Vanilla Layer and Sugar. If You're a Fan, That’s a Bonus.


You Check Your Email Inbox. Then You See "Tom, We Have a Gift for You!" Now, if You Are Tom and It's Your Birthday, That Email is Pretty Accurate. Assuming That Most of Us Love Gifts, the Degree to Which Emails Are Opened Depends Largely on the Strength of the Brand Relationship. If Tom Likes the Brand, the Open Rate Will Be and the Birthday Boy Might Even Click Through in the Email to Get His Gift. Birthday Celebration Emails Are the Most Personalized Automated Triggers in Email Marketing. There is Research to Support This. Discover Birthday Emails That Outperform All Other Promotional Emails. Their Transaction Rates Are Higher, Their Revenue Per Email is Higher, Their Unique Click Rates Are Higher, and Their Open Rates Are Higher. If Birthday Emails Aren’t Part of Your Email Marketing Strategy, You’re Missing Out on an Opportunity. Great Opportunity.