increase consideration for your product

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But, if you are already more experienced, you can choose the bidding strategy that you think is most successful for your goals. display campaign bid strategy in google ads Each of the proposed strategies is more or less suitable for different campaign objectives: Bidding strategies focused on awareness : if your goal is brand awareness you will have to prioritize impressions . To do this I recommend you opt for the bidding based on cost per thousand impressions (CPM) or “maximize clicks” in which Google Ads will optimize clicks to your campaign based on the budget you entered.

Consideration-Focused Bidding Strategies : If your goal is to pitcairn island b2b leads or brand, especially through video, I recommend using Cost Per View > CPV . Conversion-focused bidding strategies: if your goal is to increase conversions, I recommend choosing “maximize conversions” so that Google Ads can optimize the campaign by making you get as many conversions as possible based on your budget. But you can also opt for “target ROAS” , where Google ads automatically sets your bids to get the highest conversion value, ensuring you get the return on advertising spend you set. A final alternative is to choose CPA by inviting Google ads to obtain the highest number of conversions at the cost per action set by you.