The next step is to understand how the results are ranked. After all, after all this work, it is impossible to leave the order of delivery random, right?
The focus is to gather all the content that answers the question and classify it according to its relevance. SEO work, therefore, is more concentrated on this point.
What variables does the Google algorithm consider when ranking? Some of them are:
page loading speed;
responsiveness;
usability;
quality of backlinks ;
click-through rate on SERP;
length of stay;
use of keywords.
Realize that all of these elements can be answered loan officer email list with three words: user experience . The idea is to make it better.
To achieve this result, Google uses linguistic models to find the words expected by the search. Sounds simple, right? However, LSI makes this task quite complex.
The search engine algorithm needs to understand typing errors, what the type of query is — here, Natural Language Processing (NLP) is used —, what the synonyms are, etc.
Today, if the keyword is "wear the shoe", Google understands as synonyms "use of the shoe", "wear the footwear", "use of the footwear", "use the shoe", "use of the shoe", "use of the footwear", "use of the footwear", "wear shoes", "wear shoes" and so on.
See how you can vary the same keyword, even if it's simple? Google's algorithm also considers the categories of information, whether the search is very specific — for example, a query about opening hours —, whether there are any companies near your home, etc.
All this data shows that Google's crawler and algorithm are increasingly demanding and complex . This is because they undergo frequent updates in order to provide the best results.