Determine your current business capabilities and available resources. Start by analyzing your target audience, their preferences and behavior. Use available analytics tools (Google Analytics, social networks) to track the behavior of visitors to your site.
Content is the foundation of all types of marketing. Choose the format that best suits your audience:
For B2B business, reports, white papers, case studies, and expert articles are suitable.
For B2C you can use blogs, videos, instructions, infographics.
Don't forget about the visual component: images and videos help to better perceive information and increase engagement.
Step 3: Selecting promotion channels
Depending on the chosen marketing strategy, you need to choose the right promotion channels:
For SEO: working with search engines (Google, Yandex) through optimization of content on the site.
For SMM: creation and management of accounts in popular social networks (Instagram, Facebook, VK).
For content marketing: blogs, articles, webinars.
For PPC advertising: setting up contextual advertising in Google Ads or Yandex.Direct.
Step 4: Define KPIs and measure performance
For each campaign, determine which metrics are most important: CTR, ROI, CPL, or others. Track taiwan consumer mobile number list them as you go along so you can make changes and optimize your marketing efforts if necessary.
Step 5: Evaluate and adjust strategy
Analyze your results regularly. Which channels are performing best? Where are conversion drops occurring? This data will help you adjust your strategy and improve its effectiveness.