With SMART Goals, you are more likely to define an assertive strategic plan, capable of increasing your productivity, improving results and putting your company on track.
In business as well as in personal life, goal setting is the basis for achieving success .
Knowing where you want to go is a way of knowing the path, the obstacles and what you have to do to get there.
There are several ways to organize your strategic planning, and most of them are based on key performance indicators .
However, with the SMART method, you add one more ingredient to this challenging journey. That's because this method helps you set the criteria behind your goals.
Does your business simply need to sell more or:
You need new marketing actions to reach new potential customers, as well as improve the integration of the marketing and sales funnel, accelerating the conversion of these potential customers in order to double the number of sales and reduce the CAC by US$ 100 within 1 year.
Do you notice the difference? This was just a simple example, but it shows what this method is capable of doing.
How about learning all about it?
Then keep reading with us. We have prepared a complete and belgium whatsapp data definitive guide on SMART Goals, in which we will explain in detail what this method is, an example and how to use it!
What are SMART goals?
SMART goals are an approach to project management and business planning. They are specific, measurable, achievable, relevant and time-bound, making them an effective tool for achieving success.
S — Specific, or targeted : The goal should be specific, so you can understand what you want to achieve and how you will get there. This means breaking the goal down into smaller, more manageable tasks and objectives.
M: Measurable – It should also be measurable, so you can track progress and adjust your strategy if necessary. You need quantifiable data to help you measure your progress.
A — Attainable, or attainable : It must be attainable, meaning that it is within reach and realistic. That is, you need to take into account the resources, skills, and time available and make sure that the goal is attainable within these constraints.
R — Relevant : It should also be relevant, meaning it is in line with your overall strategy and worth pursuing. You should consider why the goal is important and how it will help you achieve your overall vision.
T — Time-bound : This should have a deadline, so you can focus your efforts and have a clear sense of urgency. This means setting a target date and breaking the goal down into smaller, achievable tasks with their own deadlines.
How does this work in practice? Let's prepare a short example:
Identify the main objective : The first step is to determine what the company wants to achieve. For example, the main objective could be to increase sales by 20% over the next year.
Make it specific – The goal should be clear and specific so that everyone knows exactly what is expected. In this case, the specific goal would be to increase sales by 20% next year by targeting new markets and expanding the product range.
Make it measurable : It must be quantifiable so that progress can be tracked and evaluated. In this case, progress towards the goal can be monitored through monthly sales reports, with the help of an ERP and CRM.
Make it achievable – The goal should be realistic and achievable within the given time frame. In this case, the achievable goal would be to increase sales in the next 12 months, which is possible by targeting new markets and expanding the product range.
Make it relevant : The goal should be relevant to the company's overall strategy and mission. In this case, the goal is relevant to the company's expansion strategy and its desire to gain a larger market share.
Make it time-bound : The goal should be time-bound to ensure that it is achieved within a specific time frame. In this case, the goal should be achieved by the end of the next fiscal year.
This method is a powerful tool that can help any person or organization achieve success, whether you are working on a personal project or leading a team.
By following these five principles, you can ensure that your goals are precise enough to simplify the path to achieving them, which can lead to better results in the future.
Who created SMART goals?
SMART Goals were created in 1981 by George Doran, a consultant and business executive. The thesis was published in an article, “There is a SMART way to write management goals and objectives ,” which presents the method as a way to define better goals.
The idea was to create a more systematic and efficient way for companies to define and track their goals.