Community Management Step 1: Editor’s Weekly Tasks 1. Make a merchant community business plan Community management plans are not arbitrary and cannot be done today and planned tomorrow. This is an unstable operation of the social platform and will also fail to grasp the interactive effects of daily posts. The editor can refer to the article " Learn to Plan Effectively " to design in advance. "Community Management Plan", and continue to update and maintain it. A complete community management plan should include in addition to the release schedule, data tracking and evaluation, and all marketing plans with the team or other partners.
Make arrangements to go in. 2. Looking for external exposure and cooperation The editor regularly thinks about any channels or cross-industry cooperation that can be exposed, and can even cooperate with Key Opinion Leaders (KOL) who can continuously and stably drive discussions and trends. Find the right way to attract traffic, which will allow you to get twice the result with half the effort. To obtain target customers, you can refer to this tutorial article " Social Drainage and Customer venezuela mobile phone number list Acquisition Techniques: Turning Online Crowds into Actual Profits ". 3. Develop social strategies with team partners Community management is not a one-man operation but the responsibility of all departments. Team members cannot only focus on their own tasks. The community requires the team's brainstorming and brainstorming; and the editor is the link between all departments and must Interact closely with the team and marketing partners to discuss the goals for the next stage (even down to the strategy of each post).
It is also necessary to review and improve each other to find the possibility of poor social management results. In addition to formulating tactics, team members must have enough centripetal force to encourage each other to share and support each other, so as to become the best brand ambassadors for their own businesses. Analyze the effectiveness of community management Develop the habit of regularly tracking data. By recording and observing the number of friends, growth rate, interaction rate, sharing rate, etc. on the social platform every day, observe changes every week, month, and year, and set a measurement indicator. With goals, you can effectively observe and track community performance. It can help you better understand your friends’ preferences and habits, such as the content they follow, the posts they like, and friends’ information.