In the face of such enormous uncertainty, native digital advertising has become one of the media that advertisers consider most capable of offering better performance and return on phone code philippines investment, as indicated by 55% of the professionals surveyed. In this sense, it is shown that the commitment to diversifying the media mix in the post-cookie world stands out especially as the best solution to guarantee good results in campaigns according to the study. Only social networks and search advertising are more valued by advertisers among all the media mix options.
The survey conducted by Taboola and YouGov with more than 200 leaders of major US advertisers also confirms considerable approval of Google's recent decision to postpone the arrival of the cookieless environment until 2025 , which is planned to become a reality with the future gradual elimination of third-party cookies in its Google Chrome browser.