What is the data-driven approach?

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driven in your professional approach? Let's start with some definitions first.

Table of Contents
Why invest in data-driven?
Data-driven and web marketing
Advantages
Mindset
Instruments
Sorting
Start with what works for you
What is the data-driven approach?
Having a data-driven approach does not only mean reading and germany whatsapp number database using numbers collected by analysis tools. Being directed by numbers means looking towards empirical, systematized and numerous information known as Big Data . An increasingly widespread trend thanks to mobile and digital.

Big Data is a set of data aimed at informing the owner . The characteristics: large volumes, storage speed and variety of types. All this requires great computing power.

For example, it is not enough to take a look at Google Analytics every now and then to claim to do data-driven marketing. The commitment is to collect a lot of information , systematize it and organize it with adequate tools. To then obtain the information necessary to make decisions.

Learn more: How Google Search Works

Why invest in data-driven?
The reason is simple: decisions driven by large amounts of data , and especially by the analysis of that data as it intersects and develops, are strategically better.

You can know what works well for the company and what doesn't thanks to an analysis based on the data-driven approach. So you can make better decisions for the future and apply a continuous Deming cycle to optimize your business. To improve your process you need organized data.