What is duplicate content and how to manage it for SEO

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SEO

What is duplicate content and how to manage it for SEO
Duplicate content can become a problem for the evolution of a website.
Because, in a nutshell, strings of text or images are created that compete with those we have already published on other pages. As you can imagine, Google does not look favorably on the presence of these repetitions even if there is no penalty:

“There's no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that. There are some penalties that are related to the idea of ​​having the same content as another site”.

In an old article (if it is online it meansWhat are website banners and how to best manage them
Digital Marketing

What are website banners and how to best manage them
Advertising banners are graphics – dynamic or static – that are used georgia whatsapp number database to bring visits to a specific landing page. Starting from this definition we can think about how to optimize this essential path to activate different digital marketing processes.

In short, if you want to lead the audience that arrives on the website to a sales, booking or quote request page you should consider the idea of ​​inserting banners in different areas . The real problem with this solution concerns the graphic congestion that a web banner can cause.

Just think about this: there is a specific Google penalty dedicated to interstitial ads , a particularly invasive type of banner that takes up the entire page. Clearly we are talking about an extreme condition but it is certainly true that when you choose to use banners to direct traffic to certain resources you have to evaluate various aspects. For example? Here's what you need to know.

Table of Contents
What is a banner ad?
Banner Types, Shapes and Sizes
Position
Form
Size
How to create an effective banner?
Focus on persuasion
Beware of Banner SEO
Don't Forget Core Web Vitals
Simplicity always wins
Place in the right place
How to Insert a Banner on WordPress
A good way to manage banners
What is a banner ad?
With this term we mean a graphic advertisement – ​​in some cases animated – present on a website. Basically it is the element of online advertising that allows the user to connect to a commercial destination. All through a link that works like a hyperlink.

advertising banner
Above you can see two examples of banners on the Search Engine Journal site located in two different positions above the fold. The purpose is to promote a good or service . Some mobile banners do not link to pages inside or outside the domain but initiate a phone call to a number.

On a website I can put a banner directed to an internal or external page. In the latter case it will be appropriate to insert a nofollow attribute to prevent Google from hypothesizing a purchase and sale of advertising links, an eventuality that could be a source of SEO penalization .

Must read: what is data storytelling and what is it for?

Banner Types, Shapes and Sizes
As you can imagine, there are different forms and types of advertising creativity to add to your website or blog to achieve the goal . That is, to attract the user's attention and clicks.

The goal is to drive traffic to the right pages, to do this you need to choose how and where to insert the banners based on different needs . Let's start by distinguishing the banners from a graphic point of view. it is still valid) Google suggests that there is no penalty for duplicate content, at least not in the strict sense of the term. The advice is certainly not to have identical pages on different websites.