In 2018, eightieth birthday, in honor of which the Walt Disney Company CIS worked with the fashion house Alexander Terekhov. When the film Maleficent came out, MAC released a line of decorative cosmetics with the same name. A little later, the company presented the series The Simpsons. Another illustration of such cooperation is the limited edition of Puma sports shoes, created with the participation of Soyuzmultfilm in 2018. The design of the Puma Suede collection used characters from.
The cartoons about Winnie the Pooh and Well, Just truemoney database Wait! However, collaborations are not only common in the fashion world – they are also actively used by manufacturers of household appliances. The coffee machine manufacturer Tassimo produces capsules under its own brand and offers products of famous brands of brewed and instant coffee: L'OR, Jacobs, Carte Noir. Also included in its capsule line are "Baileys" and "Milka". This move allowed the company to expand its audience at the expense of fans of the named brands.
While the latter did not lose consumers, despite the fact that they chose capsule coffee. Cooperation between companies and popular personalities. This technique is most often used in the fashion industry, in the perfume and cosmetics market. Thus, the singer Rihanna is firmly associated with sunglasses from Dior. Tennis player Maria Sharapova worked with the sports brand Nike. Many stars are associated with clothing brands: model Gigi Hadid with Tommy Hilfiger, American youth musician Pharrell Williams with Chanel, the Gorillaz group with Levi's, and singer.