2. Determine each competitor’s market position.

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Testing It Out
To help you understand each step clearly, we’ll use Trello as an example and create a competitor analysis report using these steps.

Here’s a table of the main competitors for Trello:

Type of competitors

Competitor names

Direct competitors

Asana, Basecamp, Monday.com, MeisterTask

Indirect competitors

Slack, Notion, Coda

Legacy competitors

Microsoft Project, Jira

Disruptor competitors

ClickUp, Airtable

Once you know all your competitors, start analyzing their position in the market.

This step will help you understand where you currently stand ecuador whatsapp number database in terms of market share and customer satisfaction. It’ll also reveal the big guns in your industry — the leading competitors to prioritize in your analysis report.

Plus, visualizing the market landscape will tell you what’s missing in the current state. You can find gaps and opportunities for your brand to thrive even in a saturated market.

To map competitors’ market positions, create a graph with two factors: market presence (Y-axis) and customer satisfaction (X-axis). Then, place competitors in each of these quadrants:

Niche. These are brands with a low market share but rank high on customer satisfaction. They’re likely targeting a specific segment of the audience and doing it well.
Contenders. These brands rank low on customer satisfaction but have a good market presence. They might be new entrants with a