How do LinkedIn Ads work?

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If you‘re already using pay-per-click (PPC) techniques to power your presence on Facebook, X, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Advertising on LinkedIn is easy if you’re using the HubSpot ads tool.

For this article, I interviewed Leigh because I knew she’d teach us all a thing or two about advertising on LinkedIn. I asked her about LinkedIn’s ad targeting options, ad best practices, and how to start advertising on LinkedIn.

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How do LinkedIn Ads work?

How to Advertise on LinkedIn




First, let's review how LinkedIn Ads work.


LinkedIn Ads work in five steps, once you have LinkedIn dominican republic whatsapp number database Campaign Manager: 1) Choose an objective (awareness, consideration, or conversions), 2) Select targeting criteria, 3) Pick an ad format (sponsored, message, dynamic, or text ads), 4) Set an ad budget, and 5) Measure your ad's success.

In the above definition, LinkedIn targeting options are mentioned. Here's some more information on how LinkedIn targeting actually works and what those targeting options are.


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