It’s Not You, It’s Outlook – The Complete Guide for Email Marketers

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If you’re an email marketer, email designer, or find yourself in the B2B client space, you’ve probably encountered some form of Outlook error. Your email looks pristine on your shiny iPhone, Android device, or web-based email client, but suddenly blows up when you open it up in Outlook. We’ve been there. We’re here to help. Read More

#6. The Customer is Not Always Right
We once had a customer who we worked diligently with to make sure he was going about his email marketing campaigns in the proper way. Repeatedly, this customer disrespected our requests and kept attempting to send questionable email turkey whatsapp number database to questionable recipients. (I’m sure you’ve all gotten emails in your inbox like this.) So inevitably, we had to ask him to leave our services. That’s right, we “fired” a customer. Read More

#5. DIY: 5 Tools for Creating Killer Infographics
With the recent rise of infographics (information graphics), what used to require an avalanche of stats or analyses to dissect, can now be interpreted and relayed into an easy-to-read, fun, and visually appealing schematic – an excellent content marketing concept! You can use infographics to spruce up your different online assets such as your website, blog, email/newsletter, or your social network pages. Here are 5 free (!) apps that allow you to start easily infographic-ing: Read More

#4. 12 Steps to Becoming a Natural at SEO pt. 1
This is the first of two posts that will each contain 6 SEO take-aways. Fret not, they’re no Labors of Hercules, but they should be more than enough to give you a proper foundation to start optimizing your website. Read More

#3. 9 Mistakes We Make with Our Email Marketing
At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why is it that we keep making the same mistakes over and over? Perhaps it’s because we don’t even know we’re making them. I’ve compiled a list of 9 mistakes we make with our email marketing and quick tips to fix them. Read More

#2. 5 Lessons from the Chick-fil-a PR Kerfuffle
The chicken sandwich chain, Chick-fil-A, found itself in the hot seat. While you might not be as well-known or have as many customers as AirBnB (remember the customer whose apartment was destroyed?) or Blackberry (remember the days-long email outage?), your company still has a public face. Here are five things to help avoid a public relations firestorm: Read More

#1. Like it, Pin it, Sell it. Why Pinterest Matters for Your Business
Businesses have started to use Pinterest to showcase not only their products, but other items related to what they do or sell. Here are ideas to help get your business off to a great start on Pinterest!