Today, social networks play a very important role in consumers' purchasing decisions, according to the ODM GROUP : " 70% of consumers use social networks to guide purchasing decisions " .
But there are still many companies that are not involved in this marketing strategy and are still looking for reasons to invest in influencer marketing and wondering why this investment is a good bet.
To this end, we have created a list of benefits of Influencer gmx email list Marketing, so that you can understand why it is an excellent strategy for those who want to promote their product/service effectively, with better cost-benefit and in a natural way.
Branding & Awareness
Generate sales
Affordable prices
Segmentation
Branding & Awareness
One of the biggest challenges for companies today is to make their brand or product known and recognized. Digital influencers bring visibility and prominence to brands, since the influencer's audience exposes several people who have never had contact with the products or services offered by them, getting to know them and even interacting with them on social media. Disseminating the brand to new leads.
Generate sales
With Influencer Marketing, it is possible to work well on the stages of the funnel with your target audience, bringing content that is completely designed with their daily needs in mind. This allows consumers to pay attention to the message, become interested in the content, awakening the consumer's desire and consequently leading to the purchase action.
Segmentation
Influencer Marketing can be more effective in impacting your company’s target audience. This is possible because the strategy is niche and speaks to the specific audience that represents your ideal buyer, also called a persona.
To illustrate an example, let's assume a makeup brand:
The makeup brand that caters to the B/C public, aged between 18 and 25, whose main location is Rio de Janeiro.
It is possible to find several profiles of influencers who are references in the beauty segment, such as Jessica Freitas ( @coisasdejessica ), who meet these specifications and have an audience of people interested in consuming makeup tips and even ready to make the purchase decision and test the products recommended by the profile.
Unlike an advertisement or a radio announcement, which are disseminated en masse and cannot segment the ad, it can reach a large number of people who are not interested in your services or products or are not your company's target audience.