If you implement it in your strategy

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What you want to achieve is to select two versions of the same page element and test them against each other so that you can see which one is more effective at increasing conversions and other highly relevant metrics. Now you'll see some of the elements of your landing page that you can test: Page titles. Forms. Images and videos. Content. Subtitles. Page layout (colors, placement of elements…) Calls to action ( CTA ). Examples of tests You can start by testing your titles, just select two headers and compare them with an A/B test. This way you can make sure which one is more attractive to your landing page visitors. If you are going to use a form, it is also good to test it, work with two different locations, a simple one and a custom one. You can also opt for a full page test which may involve color schemes.


Once you have defined your theme, you need yahoo email address to choose two color schemes to test on those two and find out which one is more effective. Don't forget the CTA buttons. These are essential because they are what drive users to take action. Test two buttons with different sizes, words and colors to be sure which one attracts the most leads. 7 tools for A/B testing There are currently many platforms that help you work more easily on your digital marketing strategies. And now you will learn which A/B testing tools you can use to optimize your landing pages: 1.- Landing Optimizer – MDirector Landing Optimizer by MDirector First up in this selection of tools is MDirector 's Landing Optimizer , one of the most intuitive on the market. It gives you the ability to run A/B tests by simply dragging elements into your design.