Creating ebooks, whitepapers, infographics, and other useful content has been a staple of marketing for years. These resources are great for generating leads, educating your audience, and achieving a variety of KPIs.
However, for some time now, people have been dividing their attention between the huge amount of content available in different formats. This is where engagement has become essential to understanding how relevant these assets are.
Marketers have been faced with a paradigm shift: how do you provide the desired value and keep your audience engaged at the same time?
Interactive elements have been a great way to help answer greece whatsapp data this question. A recent study by Mediafly shows that interactive content is 52.6% more engaging than static pieces, and this data should be taken into account when planning your strategy.
I know that a common concern for marketers regarding interactivity is the perception that it is difficult to implement, requiring coding skills and often lacking in-house expertise. Well, not anymore.
In this article, you’ll learn that you no longer need to use coding to create interactive and engaging experiences. You’ll also learn how to apply it to every stage of your marketing funnel and see some great examples to inspire you.
By creating assets like quizzes, calculators, and assessments, you can meet another audience need: personalization. Again, this is a crucial point when it comes to engagement, persuasion, and experience.
The number of interactive formats you can apply to your strategy is endless; it all depends on your creativity. Plus, they can be designed to support businesses across different goals along the buyer’s journey, from awareness to conversion, visibility to revenue.
How to apply interactivity at each stage of the marketing funnel?
Awareness Stage
At this stage, the reader may not know that they have a problem or need for the solutions you offer. According to Mediafly, interactive content leads to 94% higher content views compared to static content, making it a great opportunity to build brand awareness.
An interactive ebook about your industry can be a great opportunity to showcase your brand and establish yourself as an authority on the topic. It’s also a great opportunity to convert readers into leads and collect relevant data as they interact with your ebook.
Webinars also provide a great opportunity to capture people’s attention, answer basic questions, and connect with your audience. At Rock Content, we have Jam Sessions, where we use interactive pages as a content gallery and to broadcast live webinars.
You can also turn visitors into leads and collect feedback by adding CTAs and other interactive elements within these pages.
Consideration Stage
At this point, people are aware of the need for a solution and are beginning to evaluate potential ways to solve their problems. While interactive ebooks can provide more specific information, exploring other formats is also worthwhile.
Interactive infographics offer the perfect way to simplify complex information—a key aspect during the consideration stage. They are effective at presenting data and figures, providing valuable support to your narratives and helping visitors make data-driven decisions.
Quizzes and calculators play a significant role at this stage. Visitors can provide detailed answers and receive personalized recommendations and results, enhancing their overall experience and bringing your solutions closer to them.
Last but not least, the formats mentioned above are also excellent sources of information, allowing you to collect first-hand data based on your inputs. This allows marketing and sales teams to personalize their approach to the lead, thus increasing the chances of closing deals.