What does the future of TikTok look like?

[asikurrahmanshuvo]

With these (and many other) examples, we can see that many apps are becoming “TikTokified,” but what about the other side? What is TikTok doing to attract more users, grow its platform, and position itself in the market? When we look from TikTok’s perspective, it seems that it wants to be much more than just an app for dancing, making short videos, and having fun.

Increasingly, the platform is investing in similar features as other companies and competitors, in order to conquer even more markets, and it seems we can expect a slightly different future for the platform.

One of the advantages of being known “only” as the dance video platform is that it opens up a range of opportunities for TikTok to explore. On top of that, TikTok has already generated enough data on user kazakhstan phone number list `behavior to help them identify these opportunities.

But based on his recent moves, what can we expect in the future?

1. Search
The first movement we can see is related to search engines. According to Google , almost 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. This means that young people use TikTok to find places to eat, for example, instead of Google.

Since the search function is already a reality for TikTok users, it makes perfect sense for the platform to take special care with features that allow users to search for whatever they want. Therefore, the platform is already testing a new feature to identify keywords in comments and link them to search results.

2. E-commerce
This may sound a bit far from the dance tutorials and short videos we’re used to, but TikTok is reportedly planning to build its own product fulfillment centers in the US , much like Amazon’s supply chain system. If that actually happens, we could see TikTok become a key player in the e-commerce space.

The next steps towards this achievement are still unclear, but the company is already looking for someone to take this project off the ground. Recently, in a job listing on TikTok's LinkedIn, they wrote about their mission to help sellers improve their operational capacity and efficiency, provide buyers with a satisfying shopping experience, and ensure rapid and sustainable growth of TikTok Shop.