Partners as a growth driver

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The first two years of REG.RU were especially memorable for the employees. At that time, many of our clients had a poor idea of ​​what e-mail, domain or hosting were. We were visited by honest domainers and cunning cybersquatters. Waving a wad of dollars, they either asked or threatened: "I'll put it on the account now if you give me a rate of 150 rubles for registering a domain." There were many comical situations when people came to us by mistake to buy blast furnaces or characters from the movie "Mimino" called, only instead of "Larisa Ivanovna" they wanted a site with a beautiful woman on the main page.

From the very beginning, we focused on the b2b segment. Cooperation with large azerbaijan mobile phone numbers database retail clients and reseller partners became our priority. Communication with them took place mainly via ICQ, and often urgent issues were resolved in night correspondence. In 2007, the number of REG.RU partners was 20 people, and today there are 18 thousand of them, and a separate division of the company works with them. APIs and ready-made business solutions are created specifically for the tasks of partners.

The first noticeable growth occurred already in the first year of work - in the summer of 2007, the number of orders for partners exceeded the number of orders in REG.RU directly. The second breakthrough happened in 2008, when on the eve of the May holidays and vacations we launched a promotion for the Summer Olympics - domain registration at a price of 88.8 rubles. By the end of the month, we became the first among registrars in the number of new registrations in the .RU zone. We had a feeling that we had begun to change the world.

Until 2009, REG.RU had an easy time growing on the market. In essence, we were repeating marketing and business models that already existed in the industry, but at the same time, we were developing using our own findings. We tried to hear what users were saying, analyzed their choices, collected metrics, did A/B tests, thought about what else could be useful to the client, what additional services should be launched. At that time, an intelligent service for helping with domain selection appeared, and REG.Panel software was created for reseller partners.