Update features regularly and add valuable content

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A product that does not evolve runs the risk of becoming obsolete.

Regular updates keep users engaged and reinforce the idea that the product is constantly improving. Focus on refining existing features, addressing user pain points, and adding new ones that improve the user experience.

Content such as blog posts, tutorials, or feature releases can keep users engaged. Make sure the content addresses user needs and provides tangible value. Pay attention to feedback to identify areas for improvement and address issues before they lead to customer churn.

Regular updates indicate that you prioritize user satisfaction, which helps increase customer retention.

Example: ClickUp releases new features and actively engages users through chief vp compliance email list emails announcing these updates, making sure everyone stays informed. It also gives users a voice by allowing them to vote on new features directly through the “Vote on New Features” option in its mobile app.

4. Leverage push notifications and emails wisely
Push notifications and emails are powerful tools when used correctly.

Timely and relevant notifications can remind users of the value of your product without being intrusive.

For push notifications, send updates that interest users, such as special offers, feature updates, or reminders. Control the frequency to avoid overwhelming users. Too many notifications can lead users to opt out or stop using the product.

Email is just as effective when used to send personalized notifications and customer communication . Sending personalized messages, such as feature updates or recommendations based on user activity.

Every email should provide clear value and include a strong call to action.

Example: Language learning app Duolingo sends push notifications reminding users to complete their daily lessons, helping them stay on track toward their learning goals. It also uses email to provide personalized updates, such as progress reports or milestone achievements, encouraging users to keep learning.