How much of your marketing budget should be for events?

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I’ll walk you through how to create an event marketing budget with what to include and share tips from event planning experts along the way.

Deal? Let’s get started.

Table of Contents

What does an event marketing budget go toward?
How to Create an Event Marketing Budget
Tips for Creating the Right Event Marketing Budget

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How much of your marketing budget should be for events?
First, how much of your marketing budget should you belgium whatsapp number database dedicate to events? Experts say that companies spend around 10-20% of their marketing budgets on events on average.

Gartner found companies spend an average of 17.1% of marketing budgets on event marketing, while Amex found the number to be closer to 14%. This is on the rise, especially in the past two years. A Zuddl survey found that over 50% of marketers expect budget increases.