However, even though this growth is slow, it is seen in a very positive light, especially during this holiday season

[asikurrahmanshuvo]

Moment
While interest in fitness and nutrition is highest at the start of the new year, Microsoft Advertising notes that this category frequently increases throughout the year. Based on 2021 data, Microsoft says searches for fitness and nutrition terms will increase in January, May, July, and October.

Strategy
You can schedule your PPC campaigns to take advantage of these spikes during these four months. However, due to consistent popularity, a better strategy may be to have a consistent presence as a baseline and fly heavier during the spikes.

Conclusion
If any of these categories fit your business model, you have a unique philippines phone number list opportunity to leverage search intent during these key periods.

During these peak times, you can also expect an increase in advertising from your competitors. Many of these items are commodity items or available in multiple locations, so you may want to consider offering discounts or incentives during these peak periods to differentiate your offering from your competitors.

In most cases, you may only have a brief moment to capture a conversion. Discounts need to be deep enough to grab attention and provide a sense of urgency.

While the best strategy is to always have a baseline presence, adding additional weight during these peak periods is a smart approach to capturing increased interest. As they say, strike while the iron is hot.

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The Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, spending on commercial advertising has reversed this trend.