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Will you include a link or QR code in related materials? Will you have a section on your website dedicated to how-to guides? Have a plan in place for how you will get your how-to guides in front of the people who need them.

Popular ways to share your guide include:

Email newsletters
Downloadable offer on your website
Social media carousel
They can become dated quickly.
Lastly, how-to guides can quickly become dated, especially if they are related to tech or software. I can’t tell you how many social media how-to guides I’ve written that have become obsolete in months as the apps made updates and best practices evolved.

If you invest in how-to guides, ensure your team is ready to make the necessary updates as needed.

Now that you know what you’re getting into when creating a how-to guide, let’s break down the steps involved.

Note: If you still need assistance, HubSpot’s Guide Creator is here. It’s a new tool providing a quick, easy-to-use solution for creating how-to guides. The Guide Creator is excellent for documenting your business's products, systems, and processes — and it’s free.


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