Types of advertising campaigns on social networks

[samiaseo222]

Social media advertising campaigns can be used to achieve different objectives depending on the type of strategy a brand has . Some objectives to achieve may be visibility, followers, direct sales, web traffic, potential customers or improving interaction with the community.

Below are the different options for social media advertising :

Image ads: advertising format that displays images and short texts in users' timelines.
Video ads: advertising format canadian cto cio email list created with a video that plays automatically as it scrolls through a timeline.
Stories: advertising format that is displayed at the top of some users' screens and is played in a carousel of photos or videos.
Messenger Ads: Advertising format displayed in the social network's messaging app.
Collection ads: advertising format that shows several products together.
Carousel ads: A format that displays multiple images together in a carousel format.
Native advertising ads : advertising format that adapts to the editorial format of the channel.
Objectives that can be achieved in advertising campaigns on social networks
Social media advertising campaigns allow you to set different objectives to achieve the desired results based on the needs of each brand. Some of the most common objectives that can be pursued are:

Brand awareness: the goal of creating brand awareness and generating interest.
Generate or close leads : attract potential clients to be able to work with them later.
Sales: objective of closing a direct sale at the time of the campaign.
Web traffic: increase in the number of visits to the brand's website.
App downloads: Goal of getting users to download a mobile app.
Social media interaction: increase in the number of followers, likes, comments, etc.
Retargeting: impacting users who have previously interacted with the brand.