The do's and don'ts of working with influencers

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Micro-influencers are more authentic.
Micro-influencers are real people, so their Instagram content is real, too.

Instagram users with a few thousand followers likely post their own content, reply to comments, and behave more authentically than a brand or a celebrity with a social media manager might.

If a micro-influencer creates a promotional post on Instagram, their followers might be more inclined to click to learn more about the brand they're posting about.

Instagram’s algorithm also prioritizes posts in users’ feeds from profiles they follow and interact with, as well as authentic, quality content. That means content from micro-influencers can be shown higher than that of mega-influencers since their content is considered more honest.

TikTok’s algorithm prioritizes content that is diverse and interesting and doesn’t necessarily prioritize content from creators with higher followings. Therefore, micro-influencers still have the chance to be seen more frequently in a user’s FYP (For You page).

Now that I’ve successfully convinced you of the value afghanistan whatsapp number database of micro-influencer marketing, read on for a guide to discovering micro-influencers to work with.


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How to Find Micro-Influencers
1. Use influencer discovery tools.
This is my preferred method of discovering influencers. Many influencer discovery tools, such as Traackr and Tagger by Sprout Social, were built with capabilities for this exact purpose.