To better understand your target audience, Instagram Insights is an incredible tool, as the data will show you how users interact, their interests, and their personality. Of course, you can make business decisions based on your intuition, but you’re more likely to hit the mark when you can validate your assumptions with concrete facts.
Data and analytics help you measure the impact of your marketing efforts across different channels to see if there’s anything you need to do differently , like targeting a new audience, posting at a certain time of day, or trying a new content format.
This way, you can create a more effective social media buy bitcoin email list strategy using Instagram Insights. Keep reading to learn more!
How to access Instagram Insights
First, make sure your Instagram profile is set to public;
navigate to your Instagram profile and tap on settings in the top right corner;
scroll down and click on “switch to business account”;
You will then be prompted to connect your account to a Facebook page (if you don't have a Facebook page, you can create one during this step.)
confirm that all your data is correct and click "done".
Now, Instagram Insights will be available to you via your profile. So, let’s move on to find out what these Instagram Insights actually mean and how you can use them to improve your marketing strategy.
How does it work?
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As you explore Instagram Insights, you’ll come across a lot of different terms, graphs, and numbers that indicate important metrics. So, it’s time to define what each of them means and how you can extract valuable insights!
To access Instagram Insights, navigate to your profile page and tap on the top where Profile Views is available . Similarly, you can tap on the menu button on the top right corner, and find ‘Insights’ as the first option. Instagram Insights is divided into the following three tabs, containing different information like: