Use a Style Guide for Consistently Great Conten

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While writing blogs, newsletters, social posts and other content, keeping a consistent style across all platforms and writers is a must-do. Making sure that readers understand what you’ve written, as well as familiarizing them with the voice and tone coming from your company is important for brand awareness and content marketing strategies. A style guide keeps you and/or your entire team on point, especially on nitty gritty details such as how you describe your products or speak with customers.

In the world of journalism, print or online, copy editors use stylebooks as a sort venezuela whatsapp number database of bible to provide consistency for readers. Most publications choose a standard manual and add internal style preferences to the mix. Two of the best-known guides are the Associated Press Stylebook and the Chicago Manual of Style. They cover stylistic choices, such as how to handle particularly tricky pieces of grammar. They also have a dictionary of sorts where a writer can look up a particular term and see how to use it consistently. For instance, the word ‘e-book’ can also be written ‘ebook’ or ‘eBook’ depending on which style guide is used.

Tracy Gold, a writer, editor and content strategist, works with clients on creating online publications from scratch, including developing the style of those publications. She says the greatest value in style guides is the efficiency they add to the publishing process.

“Creating a style guide makes it much easier to bring a new writer or editor on board. Instead of sitting down and explaining everything in the style guide — and likely forgetting half of it — you can just send them the document. That seriously cuts down on editing time later,” Gold says.