Paywall and advertising

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In recent years, not only the media market itself has changed, but also the economy, so the media are looking for new monetization models.
Competition for users has intensified: if earlier everyone earned money on advertising, now the main goal is to get money from the end consumer.

The most obvious way to do this is to introduce a paywall. This is what both Slon and Vedomosti did.
As Maxim Kashulinsky explained, his publication introduced a strict paywall because Slon's audience is relatively small. Large global publications, such as the WSJ, make paid materials
available through search engines because clicks from search list of cambodia cell phone numbers engines are
more important for them.

Main_kashulinsky
Maxim
Kashulinsky
Editor-in-Chief of Slon
"In order for a person to pay for information, this information must be of some value to him. That is, he must understand that this information is here, and there is no need to look for it somewhere else. Readers come to us not so much for news, but to understand what is happening in the world and in Russia, and they are ready to pay for it.
Of course, not every site can afford this, but, nevertheless, there are examples - for example, the German tabloid Blid, which at some point began to close some of its articles and give access to them only to subscribers. That is, this works not only for economic and political publications, but for mass newspapers too."

Vedomosti was the first to introduce a paywall in RuNet, starting a new trend and getting other media interested in it. However, Kudryavtsev admitted that if the publication had belonged to him at that time, this would not have happened.
Main_kudryavtsev
Demyan
Kudryavtsev
owner
"Vedomosti"