Sharing Content from a Facebook Page to Profile

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In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at VerticalResponse, shows you how to share content from your Facebook Page to your personal profile. Sharing business content on your personal profile not only lets your friends and family know what’s going on from a business perspective, but gives your content more opportunities to be seen, and could also lead to an increase in business due to peer to peer referrals. Here’s how:
Authentication Changes at Yahoo! and AOL Impact Email MarketingDelivering emails into your subscribers’ inboxes is a big part of what we do around here; keeping out unwanted email is what email providers do. In a move to prevent abuse or phishing scams, Yahoo!, AOL and ISPs have made a big change to the way they verify emails coming into their system; a policy that will impact everyone, but especially email marketers using a From email address of @yahoo.com. or aol.com Anyone using an email address from Yahoo!, but not mailing from their Yahoo! or AOL account could see an increase in bounces or emails going to spam. This kind of change could become a trend that other email providers follow, so it’s important to understand what’s going on.

What changed?

Yahoo! and AOL changed how they use Domain-based Message Authentication, denmark phone number list Reporting and Conformance (DMARC) validation (here’s a good description of DMARC.) Basically, if your From email address doesn’t match the sender address from the mail server, ISPs may think the email is fraudulent, or spam, and block it from their system. As an example, if you send an email with a From address of @yahoo.com, but it’s actually coming from your email service provider’s server, this will be a problem. Yahoo! and AOL made this change to combat the rise of phishing and spam emails being sent to and from Yahoo! and AOL users.

Will this change affect you?

If your From email address has @yahoo.com or aol.com, but you’re not sending the email directly from your Yahoo! or AOL account, this change will affect you. This will impact all email service providers that allow you to edit your From email address. Yahoo! suggests other instances as well:

Email Service Providers (ESPs) sending for businesses using Yahoo addresses
Services coordinating groups of people, like mailing lists, sports teams, online courses
Websites where visitors may share with their friends via email, like news and shopping sites
Other small business services, including business web portals and calendaring solutions, that send mail between customers and businesses
ISPs and other mailbox services that allow their customers to send mail with addresses outside the service’s control
Mail forwarding services


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