WhatsApp API Pricing and Considerations for Business

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WhatsApp Business API pricing is based on a conversation model and is charged per 24-hour session. Here's the breakdown:

Types of conversation
Each type of conversation has a different purpose and price:

Marketing conversations : Used to promote products or services, these are malaysia whatsapp number data the most expensive as they are designed to drive customer engagement and sales.
Useful conversations : Transactional messages, such as order confirmations or shipping updates, are more affordable than marketing messages.
Authentication Conversations : For secure user verification (think OTPs), providing a balance between security and affordability
Service Conversations : Customer-initiated interactions are classified as service conversations, a cost-effective option for support and inquiries.
Key cost factors
Starting the conversation : Costs vary depending on whether the conversation is initiated by the company or the customer.
Pricing by Country : Rates fluctuate depending on the recipient's country, so for global audiences, regional cost differences must be taken into account.
Session Duration : All exchanges within a 24-hour period count as one conversation, keeping prices stable for full interactions
Comparing WhatsApp, WhatsApp Business and WhatsApp Business API
The key difference comes down to target users: WhatsApp Messenger is for personal use, WhatsApp Business is for small and medium-sized businesses, and WhatsApp Business API is for large enterprises with advanced marketing needs.

Here is a table for a quick comparison:

WhatsApp Messenger, WhatsApp Business API and WhatsApp Business API Features
Intended use Personal Small and medium-sized enterprises (SMEs) Medium and large enterprises
1:1 Messaging Ad hoc customer service, small-scale marketing, mass messaging campaigns, strategic customer service
Access App, browser App, browser Requires solution provider interface Access App, browser Requires solution provider interface Access App, browser Application, browser Requires solution provider interface
Device limit One user, two devices (phone and desktop) One user, two devices (phone and desktop) Unlimited users and devices Unlimited users and devices Unlimited users and devices Unlimited users and devices Unlimited users and devices Unlimited users and devices Unlimited users and devices Unlimited users and devices Unlimited users and devices Unlimited users and devices
Business tools None Company profile, product catalog, limited distribution and automated messages Company profile, product catalog, message broadcasting, automated chatbots None Company profile, product catalog, limited distribution and automated messages None None Company profile, product catalog, limited distribution and automated messages None None Company profile, product catalog, message broadcasting, automated chatbots None None None None
Green tick verification Not available Not available Available for official accounts
Source of Contacts Contacts from the phone Contacts from the phone Imported from an opt-in list
Prices Free Paid
Read also: Top 10 Small Business Apps for 2024: Tried and Tested

Making the right choice
Texting is our primary means of communication in this age, and effective communication can boost productivity by up to 72% .

Therefore, choosing the right platform is important.

While WhatsApp is undeniably a fantastic messaging app, teams often need a standalone project management tool to track, organize, and maintain actionable conversations.

But with ClickUp, you can add it all in one place.