Brands that are known for offering personalized customer service have 6 times more followers than brands that are still developing their customer service practice .
They manage customer service separately
According to the report, 80% of financial services companies that excel at customer service have a dedicated support account on Twitter. Additionally, brands that list their business hours in their Twitter bios have a Sprinklr india business email database Care Score nearly 50% higher than brands that don’t.
Brands provide economic value to customers when they take control of problems and respond to queries in a cost-saving way for them. Thus, 64% of people surveyed believe it is important for a brand to take charge of the problem. But a brand also becomes useful if it can respond publicly to customers. 73% of people surveyed on Twitter find it useful to see how brands answer questions or solve problems.