Advertising vs. Commissions

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Drones. Videos taken with drones allow you to view not only the object itself from above, but also the surrounding environment, neighboring houses, infrastructure, and nature. However, the use of quadcopters for real estate in some countries is complicated by legislation and even industry decisions. For example, the National Association of Realtors in the United States has banned its members not only from using drones, but also from hiring aerial photographers for filming.

FSBO vs. Brokers
FSBO is an abbreviation for for sale by owner, which means direct thailand whatsapp number list sale from the owner and is one of the main advantages of listings on the Zillow portal . Judging by the explosive growth of Zillow and Airbnb, people support the idea of ​​getting rid of intermediaries in the real estate market, and new technologies are helping to make this happen.

Zillow Home Page
Zillow Home Page
Commissions, when traditional intermediaries are eliminated, do not disappear completely in most cases. Advertising can bring profits to online real estate portals, perhaps comparable to profits from commissions. Thanks to new technologies applied in the field of showing/viewing real estate, a huge amount of content appears. And content is best monetized through advertising.

Real estate sales are one of those areas where the interested person is rarely the actual buyer. Only a tiny number of users who view ads for houses actually buy them. Everyone else either plans or dreams. People can spend years regularly viewing photos and videos of houses for sale. It gives them aesthetic pleasure.

Most visitors to online real estate platforms are spectators. They are not ready to make a purchase, they do not bring money, and you cannot take a commission from them. They first visualize a dream, and then lust after it for a long time, regularly returning to the site to look at photos of houses they like or to find new ones.

Thanks to this behavior of Internet users, the online real estate search service Liveonriviera is developing based on content and is completely free for everyone. In fact, this is an example of the transformation of the model of an intermediary Internet service into a media resource, with its main attributes, also in terms of monetization.