Having a great idea for a reel is only half the battle.

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Hootsuite recommends brands post three to five posts on Instagram per week for the best reach rate per post. If you have the bandwidth to post more, then great!

But, quality is better than quantity, so it’s better to publish three great pieces of content than 10 mediocre posts.

3. You can plan your marketing campaigns upfront.

It’s equally important to choose to either post it immediately as part of a larger cultural trend or wait to tie it into a larger campaign.

If your brand has upcoming product updates, seasonal sales, and other planned marketing activities, produce promo content beforehand.

I suggest preparing your reels during quieter periods, scheduling them for the future, and enjoying seamless campaigns.

4. You can post even when you’re out of the office.
The hardest part about social media is that consistency is key to getting more impressions. In between calm and busy weeks, I may take some well-deserved vacations.

If I tried to commit to filming, producing, and posting romania phone number material the same amount of content every week forever, I would never be able to take a day off.

By scheduling reels in advance, I can prepare for time off and rest assured that the impressions and engagements will come in while I’m tanning on the beach.

5. You can drive sales and ROI.
A global EssenceMediacom study found that adding reels to business-as-usual approaches, including in-feed posts and Stories, was associated with a 17.5% higher lift in ad recall.

In addition, adding reels to campaigns was associated with a 44% higher action intent, which increased to 65% with the addition of creator partnership reel ads.

Reels can help sales teams reach their goals and help increase overall brand awareness and purchase intent.